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christina blake


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christina blake


In a word? I’m resourceful. Always learning, always improving, always trying something new. I'm a big fan of constantly improving on process. I’m the sort of person who says ‘I’ll figure it out’ instead of ‘I don’t know’. And I mean it. I'd be a great pick for a partner if you were stranded on a desert island.

In a few more words? I’m a dog-lover, sci-fi fan, and a DIY-addict. I have two green thumbs and at least 50+ plants growing around my little rowhome. I love camping because my favorite smell is bonfire smoke. Someday I dream of having a tiny cabin totally secluded in the middle of the woods but with really good wifi.

I’ve taught myself so many different things - from refinishing floors to tiling backsplashes, from baking bread to brewing mead, from web development to digital analytics...

I believe that if you have the initiative you can accomplish just about anything.

EDUCATION

 
 

YOUTUBE CERTIFIED in CONTENT STRATEGY
2018

SMC+ CERTIFICATE in DIGITAL ADVERTISING
Temple University // 2017-2018

GOOGLE ADWORDS CERTIFIED in SEARCH ADVERTISING
2018

GOOGLE ANALYTICS CERTIFIED
2017

ADVANCED EMAIL MARKETING
Constant Contact // 2015

BFA in PHOTOGRAPHY
University of the Arts

EXPERIENCE

 
 
 

SEO ACCOUNT MANAGER 2017-PRESENT
Seer Interactive
Managed SEO strategies for clients across multiple verticals, from  eCommerce and SaaS to hospitals and higher education to further align websites to users and optimize based on search opportunity.

Current pet projects at Seer include utilizing data visualization to combine datasets across divisions to find opportunities between organic and paid on Seer’s Data Strategy team and learning Python to analyze bulk data, scrape the web, and automate tasks.

MARKETING MANAGER 2014-2017
Real Estate With Heart/Keller Williams
Supervised the rebranding of one of Philadelphia's top teams by managing graphic designers, media production, web developers, and print vendors. Created weekly updates of marketing and sales activity for clients including macros to automate tasks and templates for cohesive reporting. Oversaw photo, video, and copywriting for all listings. Managed marketing efforts including email campaigns, sponsored social media posts, paid advertising on Real Estate websites, and features in popular local blogs.

 

ASSISTANT BUYER 2012-2014
Urban Outfitters
Constructed assortments for brick + mortar stores and the UO webstore through placing product by climate, lifestyle, and price point and tailoring custom assortments to specialty doors. Collaborated with styling, marketing, and web teams to create compelling stories for brands and trends through online catalogs, PR, and social media, including working as a liaison between brand reps, marketing teams, and trend-right bloggers for product posts and collaborations.

STYLE BLOGGER 2012-2013
Philly Weekly
Created content based on local trends and interest by reviewing and  photographing events, interviewing local personalities, and reporting on upcoming concerts, openings, and parties.

MANAGER/ASSISTANT BUYER 2012
Arcadia Boutique
Built an identity for Arcadia through trend forecasting for both retail and web channels, providing content for the blog and other networking platforms by setting social media guidelines and calendars for employees, and designing email blasts and other promotional images to expand web presence. 

EXPERTISE

 
 
  • Google Analytics + Tag Manager, Google Data Studio
  • Google Adwords, Google Search Console/Webmaster Tools
  • Microsoft Power BI + Data Visualization
  • SEMrush, AHREFs, Moz, Screaming Frog, DeepCrawl
  • Schema/Structured Data
  • Adobe Photoshop, Lightroom, InDesign
  • HTML, CSS, Javascript
  • Wordpress, Squarespace, Shopify, Blogger
  • Facebook, Instagram, Twitter, Pinterest
  • Digital Analytics + Reporting
  • SEO Strategy + Optimization
  • Project Management
  • Content Strategy
  • Social Media Marketing
  • Email + Drip Campaigns
  • Photography + Retouching
  • Web Design + Dev
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Portfolio


Portfolio


 

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