In a word? I’m resourceful. Always learning, always improving, always trying something new. I’m the sort of person who says ‘I’ll figure it out’ instead of ‘I don’t know’. And I mean it. I'd be a great pick for a partner if you were stranded on a desert island. My hustle is by far my greatest strength.
In a few more words? I’m a dog-lover, sci-fi fan, and a DIY-addict. I have two green thumbs. Someday I dream of having a tiny cabin, completely secluded but with really good wifi.
SEO ACCOUNT MANAGER + DATA STRATEGIST
Seer Interactive 2017-PRESENT
Managed SEO strategies for clients across multiple verticals, from eCommerce and SaaS to hospitals and higher education to further align websites to users and optimize based on search opportunity.
Current pet projects at Seer include utilizing data visualization to combine datasets across divisions to find opportunities between organic and paid on Seer’s Data Strategy team and learning Python to analyze bulk data, scrape the web, and automate tasks.
Real Estate With Heart/Keller Williams 2014-2017
Supervised the rebranding of one of Philadelphia's top teams by managing graphic designers, media production, web developers, and print vendors. Created weekly updates of marketing and sales activity for clients including macros to automate tasks and templates for cohesive reporting. Oversaw photo, video, and copywriting for all listings. Managed marketing efforts including email campaigns, sponsored social media posts, paid advertising on Real Estate websites, and features in popular local blogs.
Urban Outfitters 2012-2014
Constructed assortments for brick + mortar stores and the UO webstore through placing product by climate, lifestyle, and price point and tailoring custom assortments to specialty doors. Collaborated with styling, marketing, and web teams to create compelling stories for brands and trends through online catalogs, PR, and social media, including working as a liaison between brand reps, marketing teams, and trend-right bloggers for product posts and collaborations.
Philly Weekly 2012-2013
Created content based on local trends and interest by reviewing and photographing events, interviewing local personalities, and reporting on upcoming concerts, openings, and parties.
Arcadia Boutique 2012
Built an identity for Arcadia through trend forecasting for both retail and web channels, providing content for the blog and other networking platforms by setting social media guidelines and calendars for employees, and designing email blasts and other promotional images to expand web presence.
Google Analytics + Tag Manager
Google Search Console/Webmaster Tools
Microsoft Power BI + DAX, Google Data Studio
SEMrush, AHREFs, Moz, Majestic SEO, STAT
Screaming Frog, DeepCrawl
Adobe Photoshop, Lightroom, InDesign
HTML, CSS, (currently learning) Python
Wordpress, Squarespace, Shopify, Blogger
Facebook, Instagram, Twitter, Pinterest
Digital Analytics + Reporting
SEO Strategy + Optimization
Structured Data/Schema Optimization
Social Media Marketing
Email + Drip Campaigns
Photography + Retouching
Web Design + Dev